Companies and institutions looking to surface new opportunities and collaborate more effectively with universities and startups have new options with the Hyper Innovation Tech LabTM in partnership with the Wisconsin Institute for Discovery (WID).
"It can be hard to navigate innovation ecosystems and we need a turnkey way to engage with innovators in the university and startup space," says Mike Semmann, a business leader with SAS, a leading analytics company, and advisor to the Lab. "We know we can learn faster together and the Lab provides a way to do that."
"The Lab is an opportunity for industry collaboration we can't get elsewhere, those of us developing new technologies really need the insights from the real world," says Kevin Ponto, University of Wisconsin - Madison faculty member at WID. Ponto is developing a proprietary virtual reality technology and is in the process of identifying use cases for the technology with industry partners. "The Lab is a great opportunity for industry partners to have a low risk way to work with new technologies to learn, identify the best use cases, and potentially co-develop high potential technology with inventors like myself," says Ponto.
Companies can opt to sponsor Challenges to engage innovators in generating out-of-the-box solutions, define industry projects, and take part in shared learning in an industry consortium.
Holos, a fast-growing virtual reality company, is one of the companies who funded a recent industry project. ""We were able to rapidly identify new use-cases for our platform while simultaneously building a talent pipeline of future interns and employees," says Tyler Waite, Co-Founder and COO at Holos. "The Lab provides us a rare chance to engage with passionate and talented students to shepherd relevant skills before they join our team at Holos."
"Companies are really looking for two things: Identifying what's next and ways to develop," says Sandra Bradley, CEO, Hyper Innovation and Tech Lab Director. "The Lab does both." She adds that the Lab offers flexible options and can move faster because it is privately held. "We can provide an open innovation “free zone” for exploration to nimble proprietary co-development," says Bradley. Hyper Innovation has deep expertise in digital health innovation while the Lab is intended to be broad in industry applications.
Hyper Innovation bridges the gap between corporations and innovative tech solutions to drive growth and value. The Hyper Innovation Tech Lab is an independent innovation lab that de-risks experimentation with emerging technologies and facilitates co-development to surface new opportunities and partnerships with universities, startups, and tech experts.
Wisconsin Institute for Discovery
The Wisconsin Institute for Discovery is a research institute located on the University of Wisconsin - Madison campus.